Case Study - RedNote to Revenue: How Yuzu’s NJ Kitchen Added $1,000+ in Daily Sales
Yuzu, a NJ ghost kitchen (May 2024), made Ochazuke a delivery hit—scaling $300→$1,500/day in under two months via 20 RedNote KOLs/month, with 83% of orders from Chinese locals.
- Client
- Yuzu
- Year
- Service
- Social Media Branding, KOL
Overview
Yuzu launched in May 2024 to popularize Ochazuke in New Jersey’s delivery scene. Early sales averaged ~$300/day, signaling interest but low awareness.
Guava Studio focused on Chinese social platforms and activated a steady creator engine: 20 RedNote KOLs per month. Posts educated, sparked cravings, and normalized Ochazuke as an everyday comfort.
Results compounded quickly: in under two months, daily revenue reached ~$1,500. RedNote alone contributed $1,000+ per day, with 83% of orders from Chinese local customers.
The takeaway: community-native creators + consistent cadence win. Guava’s build–activate–analyze loop turned quiet demand into a daily surge—and offers a repeatable playbook for niche local brands.
What we did
- KOL activation
- Community targeting
- Content cadence
- Data optimization
Guava Studio didn’t just market us—they built a community around ochazuke. Their 20-KOL RedNote cadence made us discoverable to Chinese local customers and took us from ~$300/day to ~$1,500 in under two months—over $1,000/day from RedNote alone.
CEO of Yuzu
- Daily Sales
- $1000
- Rednote Customers
- 83%
- KOL / month
- 20
- Social Media Traffic
- 320%