Case Study - Sweet Surge via TikTok: Tart-Da Up 20% in 21 Days
In a three-week TikTok sprint, Guava Studio helped Tart-Da—a New Jersey bakery for French tarts and Basque cakes—turn short-form video into a 20% sales lift.
- Client
- Tart-Da
- Year
- Service
- Social Media Management, KOL
Overview
Tart-Da—known for French tarts and Basque cakes—set a three-week goal: spark local discovery and lift sales fast with TikTok.
Guava Studio built a platform-native playbook: craveable prep shots, texture close-ups, chef POVs, geo-tags, and “fresh-out-of-the-oven” drops—amplified by a few local food creators.
The sprint worked. In 21 days, TikTok content drove a 20% sales boost, more profile visits and saves, and repeatable content cues Tart-Da now uses for monthly flavor launches.
What we did
- TikTok sprint
- Creator seeding
- Geo-targeting
- Marketing Strategy
On TikTok, taste starts with texture. We storyboarded a three-week shot list—knife cuts, custard jiggles, sugar crackle, steam pulls—paced to fast hooks, warm grading, and geo-tag + ‘fresh today’ overlays. Speaking TikTok’s native language made Tart-Da feel local and irresistible—and it showed up as a 20% lift.
Lead Designer at Guava Studio
- Sales
- +20%
- TikTok Views
- 10k
- Engagement
- 8.4%
- Social Media Followers
- 1000+