Case Study - Clarity to Conversion: Lighteryou 300% Traffic Boost After Guava’s Redesign
Ahead of a projected $1B+ scale-up, Guava Studio rebuilt Lighteryou’s website and product landing flow—driving +300% site visits, 80% retention, and a +30% lift in sales.
- Client
- Lighteryou
- Year
- Service
- Graphic Design
Overview
Lighteryou, an AI-powered emotional support platform, was preparing for rapid scale with a projected $1B+ trajectory—but the website and landing flow weren’t telling the story or converting fast enough.
Guava Studio rebuilt the experience end-to-end: clearer messaging hierarchy, conversion-focused IA, and speed optimizations across the stack. We added trust cues, transparent pricing, and frictionless sign-up.
We instrumented event-level analytics and ran rapid A/B tests on headlines, CTAs, and proof sections. The new flow reduced bounce, clarified value, and guided users to activation in fewer steps.
Results followed: +300% website visits, 80% retention, and a +30% lift in sales—setting Lighteryou up with a scalable, testable growth engine.
What we did
- Branding
- Graphic Design
- SEO
Guava translated a complex AI product into a clear, trustworthy experience. Within weeks our site became a growth engine—+300% visits, 80% retention, +30% sales. They didn’t just ship pages; they shipped confidence at scale.
CPO of Lighteryou
- Website visits
- 300%
- Sales lift
- 30%
- 30-day retention
- 80%
- Conversion
- 68%